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ABOUT US
The Ireka logo consists of three key elements: the logo mark, the logotype and the colours.
LOGO MARK The lines that flow down the circle symbolise the company's association with highway construction, while the two lines at the base represent tree roots that are firmly embedded in solid ground, signifying Ireka's firm foundation. The glow in the heart of the logo embodies Ireka's visionary strength at the core of its business.
LOGO TYPE Ireka's logotype is a modified version of Frutiger, which is in Sans Serif to signify modernity.
COLOURS Ireka's corporate colours of red and grey reflect the company's brand personality: red to signify energy and grey to represent their traits of quiet elegance and being uncomplicated and transparent. Together, they collaborate to portray Ireka's brand values - integrity, visionary and entrepreneurial.
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